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It’s been so long since we visited Korea we only found out about Coffee Bay just now. With a thoughtful design we didn’t realize Coffee Bay was a franchise until afterwards.

There are a few reasons that brought me to Coffee Bay, even though La Crème across the street seemed more popular. I saw a group of women in Coffee Bay who looked successful. Wanted to see what they were up to.

Coffee Bay at Yangjae station

Coffee Bay at Yangjae station

Not wanting to spend my first day wasting time in the jimjilbang I showered at, I chose to spend time sipping on some coffee to amp up for the night! I also needed to charge my phone.

Decorative colours for Coffee Bay at Yangjae station

Decorative colours for Coffee Bay at Yangjae station

I only ordered one coffee, so that’s really all I can talk about food wise. It took a few minutes to prepare, so I know it was fresh. It was bold enough to be considered real coffee, something I would equivocate to a dark roast at Tim Hortons.

Coffee in Coffee Bay at Yangjae Station

Coffee in Coffee Bay at Yangjae Station

Unfortunately for me the women left soon after, so I would never know what they were doing there in the middle of a working day. It did however give me a chance to take some photos. Coffee Bay’s main decorative colour is black with red and yellow to contrast. It seems off, but still works. It’s both comfortable, but always new because I can’t really get used to it.

Decorative wall at Coffee Bay in Yangjae station

Decorative wall at Coffee Bay in Yangjae station

There’s a big emphasis on close up photos of their coffee and the ingredients that the bakery items. In fact there’s even a wall that’s covered in photos. With each of the photos an overlay description accompanies the image. It seems like Coffee Bay really wanting to push their message of quality and passion in coffee.

Inspirational Coffee Bay posters

Inspirational Coffee Bay posters

Although Coffee Bay is a large chain coffee shop, the loyalty program put in place was very simple. Small envelopes stuck to the front of the cashier area hold the “My Coffee” cards. With every purchase a stamp is marked on the card. It’s great to see that level of trust, and brings a very comfortable atmosphere. Just think of what could go wrong in this situation, yet all the cards are still out for everyone to see. Wabar has a similar loyalty program, except with beer. So I guess the only similarity was that the loyalty card/box was held at the franchises’ locations. I guess in a country where double parked cars are left in neutral for others to push, losing a coffee card is a comparatively small risk.

Loyalty system at Coffee Bay at Yangjae Station

Loyalty system at Coffee Bay at Yangjae Station