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There’s two ways you can go with a Seoul winter look, trimmed up preppy or more basic without looking basic. We went to A Land and 8 Seconds and picked out a few brands to bring us back to the basics.

Store: 8 seconds (8세컨즈)
Colour: Grey
Size: 95 (M)
Price: 49,900 Won ($57 CAD)

With Uniqlo now in Toronto it’s now easier to describe 8 seconds as a competitor. I think the quality is a lot better. The retail giant holds similar styles of clothing with a similar price tag. If you don’t want to look like a Uniqlo cut & paste then 8 seconds will give you that bit of variation. The Coex location of this store will always be stocked. You can find the store almost anywhere, the one right by Gangnam station is our second choice.


Store: A Land
Brand: Plateau
Colour: Grey
Size: One Size Fits All
Price: 36,000 Won ($41 CAD)

A Land was a great introduction made by a fashion forward friend of ours. A Land basically houses a ton of brands you may not have heard of otherwise. There’s a bit of an overlap with the styles but generally you’re getting something geared towards for different purposes. They have a number of locations as evidenced by this picture below. We checked both the Coex location at Samsung Station on line 2, or just off the fairly new Bongeun station on line 9, as well as the Hyundai Department store location at Pangyo station on the new DX line in Bundang.


Store: A Land
Brand: Toffee
Colour: Wine
Size: S
Price: 19,000 Won ($22 CAD)


Store: A Land
Brand: 3.3 Field Trip
Colour: Black
Size: S
Price: 15,800 Won ($18 CAD)


Store: 8 seconds (8세컨즈)
Name: Wonder Warm
Colour: Grey
Size: M
Price: 15,900 Won ($18 CAD)